Time Is Money – Or Is It?

Chances are you’ve heard this statement in the workplace before. It is a cliché that too many bad bosses and business coaches use to create motivation. The other day, one of my team members noted that small business owners had two primary concerns: time and money....

Creating Effective Email Campaigns

Creating Effective Email CampaignsCreating effective email campaigns first requires that a business set up an email list where customers can sign up (opt-in) if they want to receive valuable information that pertains to their business, notices, discounts, etc.It is...

Client Spotlight: Morning Light

One of the best parts of working at Leadstra is our clients. We work exclusively with small businesses. These people do things that matter and are measured far beyond a balance sheet. They live their passion and work so hard to make a difference. For the last several...

How Do You Find New Customers?

Finding New Customers: Does Strategy Matter?An old sales coach of mine once said ‘You don’t have to like making cold calls, you just have to make them!’ For some old school sales pros, strategy is for losers. The key is activity, activity, and more...