Creating Effective Email Campaigns

Creating effective email campaigns first requires that a business set up an email list where customers can sign up (opt-in) if they want to receive valuable information that pertains to their business, notices, discounts, etc.

It is bad business (and illegal) to harass people who have not signed up to receive emails from you.

Once your business has enough names and email addresses, you should create email campaigns that will inform, entertain, and coax customers to return to the website and purchase your product or service.

When creating email campaigns, it is best to use a simple title in the subject line that states who the email is from. Spam detectors are very sensitive and will remove email that they think is spam very quickly – usually by looking at the title. Be careful of the words you use in the subject line.

There is no point in spending time creating email campaigns if no one will be reading them. Make sure the email is grammatically correct otherwise customers will not believe it is real.

Businesses that are taken seriously are those that present themselves as professional.

Do not send long emails to customers. Keep the content relevant to what helps them and then send them to your blog for a more complete article or to the sales page if you are offering a product.

Customers are more inclined to visit your website after reading email campaigns that cause them to wonder what is on the site. Tell enough to increase interest, but not too much, as it will ruin the “surprise.”

You will want to have a series of several different emails in a campaign you can send out that have a different attention grabbing headline and then a little different information about your product. Most people don’t buy on the first email you send. You are leaving a lot of money on the table if you mail once.

Use an email service with an autoresponder feature where you can add all of the emails to your campaign and then schedule when you want them to go out on autopilot.

If this is not how you are doing business today, contact us see what a strategic Road Map could do for your company. Oh, and while you are at it, register to become a Leadstra Insider. You’ll get access to lots of cool information that we guarantee will help you.


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