The Marketing Blueprint
The strategic plan your business has been operating without.
A custom 30+ page marketing blueprint and a 90-day plan, built from a working session with Dave Anderson — your Scenario, your customers, your competitors, your positioning, and the order to fix it. Written for the owner who has to execute it, not for a marketing department.
Thirty-plus pages of strategy, built for your business — not a template.
90-MINUTE INTAKE · CUSTOM RESEARCH · 90-DAY ROADMAP · DELIVERED IN 2–3 WEEKS
What it is
Not an audit. Not a template. A marketing blueprint you can run Monday morning.
An audit tells you what's broken. A Blueprint tells you what to do about it — in what order, for which customers, against which competitors. It's grounded in real research and built fresh for your business.
Most marketing strategy is written for marketing teams. We write the Blueprint for the founder, the owner, the CEO — the person whose calendar runs the business and who needs to know what to do first.
Two businesses in the same industry get materially different Blueprints, because their customers, competitors, and stage differ. Nothing here is boilerplate.
Strategy you can use Monday morning. Tools where they fit — never because they fit a sales pitch.
See inside a real one
This is the actual deliverable.
Pages from a real Blueprint, fully anonymized. Real format, real customer avatars, real competitor scoring, real 90-day plan. You see exactly what you're buying before you commit.
Sample is fully anonymized. Your Blueprint is built entirely from your own intake and market.
What's inside
Nine sections, built in the order that matters.
Diagnosing positioning before fixing follow-up is the difference between marketing that compounds and marketing that doesn't. The framework holds; the findings are yours alone.
Executive Summary
Where your business is now, where it's stuck, and where it's going — the headline a busy owner can read first.
Scenario Evaluation
Confirms the primary and secondary Scenario your business is in — Referral Black Hole, Stale Lead Flow, Quiet Brand, Heavy Lift Pipeline, Founder Bottleneck, or Marketing Money Pit — with real-numbers cost analysis. Carries your Scorecard result into the deep strategy.
Ideal Client Profiles
Demographic and psychographic profiles for each ICP, plus the five-stage buying journey they travel — triggers and blockers included.
Customer Avatars
Named, fully-profiled personas of the people most likely to become your best customers — lifestyle, pain points, buying motivators, where they look.
Key Buying Attributes
The ranked decision criteria that move your customers, drawn from your intake and market research.
Competitor Analysis
Your direct and indirect competitors profiled and scored on the attributes that move your market — plus where the market has left the door open.
Brand Voice & Archetype
The archetype that fits your business, a positioning statement, and the messaging pillars that follow from it.
Proposed Marketing Initiatives
Three to five prioritized initiatives with the actual tactics, scripts, and channels to execute each.
Implementation Roadmap
The 90-day rollout — what to do first, next, and what success looks like at the 90-day mark.
Your Scorecard result, confirmed with estimated cost impact based on industry standards
Every Blueprint opens by reading your business against our six growth Scenarios — naming the pattern, not grading the work. As the report puts it: a Scenario "describes a situation, not a shortcoming."
It confirms your primary Scenario and the contributing one creeping up behind it, then puts a real-numbers cost on staying there — so the rest of the plan is aimed at the right problem.
For search-driven businesses, a keyword analysis too.
When your growth runs through search, the Blueprint adds a keyword and search-demand analysis — organic targets with search volume and difficulty, paid-search keywords with intent, and a blog/pillar plan to earn the rankings.
It turns "we should do SEO" into a ranked, costed list of exactly which terms to chase first.
Where it fits
Not sure you're ready? Start lighter.
The Strategy Scan is the Blueprint Light — a focused working session and a one-page read. It starts your Blueprint intake, and the $497 credits in full toward the Blueprint if you upgrade.
Marketing Scorecard
Ten questions. Names your Scenario and what staying stuck is costing.
Take the Scorecard →Strategy Scan
A working session and a one-page bottleneck read. Credits in full toward the Blueprint.
See the Strategy Scan →Marketing Blueprint
The full 30+ page strategy and 90-day plan. Credits toward Momentum.
You're hereLeadstraOS
Core is the DIY marketing system. Momentum is done-with-you, with the Blueprint included.
See LeadstraOS →The investment
One-time. A 90-minute intake, the 30+ page Blueprint, and a draft-review working session. Credits 100% toward Momentum within 30 days of your final report.
Start the Blueprint →Not sure yet? Talk to Dave first — a short call to see if it's a fit.
- 90-minute structured intake with Dave
- Scenario evaluation (primary + contributing)
- Ideal client profiles and customer avatars
- Key buying attributes
- Competitor analysis and scoring matrix
- Brand archetype + positioning + messaging
- Keyword & search analysis (for SEO/PPC clients)
- 3–5 prioritized marketing initiatives
- 90-day implementation roadmap
- Draft-review working session over Zoom
- Credits toward Momentum within 30 days
See a full one first
Get the complete sample Blueprint.
The full anonymized Blueprint, free.
30+ real pages produced for an HVAC business — the whole deliverable, start to finish. We'll send it to your inbox.
"Marketing tactics don't compound when there's no system underneath them. The Blueprint is the system. The 90-day plan is the order in which to build it."
— THE LEADSTRA APPROACH
Questions
Before you start.
How long from start to delivery?
Can I see a real Blueprint before I buy?
Does the $1,997 credit toward Momentum?
What if I don't continue to Momentum?
Do you include a keyword or SEO analysis?
Do you sign NDAs?
Straight talk
What the Blueprint won't do.
Disqualification is part of the brand. The plain list of what it isn't.
It's not a marketing audit. Audits tell you what's broken. The Blueprint tells you what to do about it, in what order, with what budget.
It's not a sales pitch in a PDF. Many recommendations don't involve Leadstra at all — tools, partners, in-house work, whatever fits.
It's not a template. It's built from your intake. Two businesses in one industry get materially different Blueprints.
It's not implementation. The Blueprint is the strategy and the plan. If you want it built, that's Momentum — separate, and fully optional.
Start your Blueprint.
Begin the process, schedule your 90-minute intake, and walk into the draft review with a 90-day plan you can run. If a deeper engagement makes sense after delivery, the full fee credits toward Momentum within 30 days.
$1,997 · CREDITS TOWARD MOMENTUM WITHIN 30 DAYS OF YOUR FINAL REPORT