For owners whose pipeline runs through them
Regular.
Reliable.
Revenue.
Your sales team works the 10% shopping today — good. Predictable revenue comes from also winning the 30% who like you, aren’t ready, and don’t want a pitch. We build the marketing system that keeps you in front of them until they are. See where your pipeline stands in ten minutes.
FREE · 10 MINUTES · PERSONALIZED FOR YOU
The part nobody built for you
You didn't start your business to chase cold leads.
But here you are — the discovery call, the proposal, the follow-up, all of it still running through you. Meanwhile the 30% who’d happily buy from you later are quietly going cold, because **no one is minding them.** That’s not a hustle problem. It’s a missing system.
The pitch wins the 10%. The system wins the 30%. We build the system.
Where’s your pipeline stuck?
Where's your next customer coming from?
Most owners can’t answer that in one sentence — not because they’re bad at what they do, but because the system that’s supposed to produce the answer doesn’t exist yet. After more conversations with founders and CEOs than we can count, we see the founder-dependent pipeline show up in six recognizable Scenarios.
The Referral Black Hole
Happy clients who’d refer you — but no system that asks for referrals or manages them when they arrive.
The Stale Lead Flow
Leads come in and sit. By the time anyone follows up, the warmest moment has already passed.
The Quiet Brand
Your clients love your work. Outside that list the market doesn’t know you exist — and you’re the only channel.
The Heavy Lift Pipeline
Wrong-fit prospects eat your time while right-fit buyers stall for lack of the information they need to decide.
The Founder Bottleneck
Every discovery, proposal, and close runs through you. Growth is capped at the founder’s calendar.
The Marketing Money Pit
Real money spent on agencies, ads, and software — and you can’t trace any of it back to revenue.
10 minutes to your Scenario. → Take the Scorecard
How we work
Strategy first. Tactics second. Tools where they fit.
Strategy first. Tactics second. Tools where they fit.
STEP 01
Marketing Scorecard
Free · 10 min
Ten plain-English questions. You get your Scenario, your score, the real cost of staying stuck, and your first move.
STEP 02
Strategy Scan
$497 · Paid diagnostic
A focused working session with Dave Anderson. We confirm your Scenario against real numbers and start your Blueprint intake. The $497 credits toward your Blueprint.
STEP 03
Marketing Blueprint
$1,997 · 20+ pages
A deep strategic look at your organization, including: ideal client profile, key buying attributes, competitive analysis, SEO study, messaging strategy, and a 90-day action plan.
STEP 04
LeadstraOS
$197/mo · Core
$1,500/mo · Momentum
Go High Level CRM subscription, Leadstra knowledge base and learning center, monthly marketing training, professional coaching and funnel management.
The methodology
Every Blueprint is built the same way — on purpose.
From a review of your Scenario through a 90-day action plan you can run Monday morning, every Blueprint turns research, segmentation, and positioning into a prioritized plan. The framework doesn’t change. The findings do.
Ideal Client Profile
Who your best-fit clients really are — the people worth building your marketing around.
Key Buying Attributes
What drives their decision to buy, in their words — so your message meets them where they are.
Competitive Analysis
Where you stand against the alternatives, and the gap you can own.
Messaging Strategy
The language that filters the right people in and moves them to act.
Who We Are
Built by a business owner. For business owners.
Leadstra was founded by Dave Anderson — a CEO who spent two decades building, scaling, and running small businesses. The kind of owner who’s been in the room when a launch worked, when it didn’t, when a key hire walked, and when a system finally ran without him.
We don’t sell tactics. We diagnose. Then we tell you what to fix first, build the system that fixes it, and keep working alongside you to make it produce.
“We know what it looks like when the founder is the bottleneck — because I’ve been the bottleneck.”
The methodology
Three principles. Every engagement.
The brand isn’t a slogan. It’s a working contract. Here’s what every Leadstra engagement looks like.
01 – Regular
Predictable cadence
01 – Reliable
Straight answers
01 – Revenue
Systems that produce
Leadstra isn't for everyone.
If you’re pre-revenue, hunting for a quick fix, or you want to hand marketing off and never think about it again, we’re not your fit. We work with owners doing $500K–$5M who want a marketing system they understand — and who want to be part of building and growing a success marketing system.
The Partner Program
Built for consultants who serve business owners.
Where's your next customer coming from?
FREE · 10 MINUTES · PERSONALIZED FOR YOU