Connect

These are the conversations that draw initial interest from your prospect.  They are generally short and often aim at a key element of need or pain that the client is feeling.

Engage

These conversations develop a relationship of trust that becomes the bond between you and your prospect/client.  Engaging conversations often include education, providing and receiving feedback, and personal follow up.  

Grow

These are the conversations that end in a sale for you and a successful outcome for your client.  The conversations develop a win-win outcome, are usually very specific, and document deliverable and measurable success.