Built for consultants who serve business owners.
A community of professionals who already serve small business owners: fractional executives, coaches, consultants, and advisors. We trade introductions, share what's working, and grow each other's practices. Commission is part of it. The peer group is the bigger draw.
What this really is
If you've ever been pitched a commission-only affiliate program, this isn't that. We've been there, and it's not how strong partnerships are built.
A working community of peers
Monthly group calls. Introductions traded openly. Real conversations about what's converting and what isn't. Tier 1 partners get a monthly 1:1 with Dave for direct collaboration on their pipeline.
A diagnostic vocabulary you can use
Partners are trained on the 6 Scenarios, the six ways a small business gets stuck finding its next customer. When a client matches a Scenario, you know exactly what to refer for and how to position it.
The infrastructure to run referrals
A GHL sub-account at no cost to you for the first 90 days, a referral submission form that flows directly to Dave with notifications, and a resources library with product one-pagers, intro templates, and trigger-phrase cards.
Commission when referrals close
One-time and recurring commissions on Blueprint, Core, Momentum, and Strategy Scan. Quick Start bonuses for the first qualifying referral inside 90 days of joining.
The two tiers
Tier reflects engagement, not status. Both tiers earn the same commissions on the same products. The difference is how much of Dave's direct time you get.
Community Partner
For partners who want a working community and a referral path, without a monthly 1:1 commitment.
- Monthly group call (60-90 min)
- Community portal access
- Full resources library
- GHL sub-account (90 days free, extended on referral activity)
- Full commission structure on closed referrals
Active Partner
For partners ready to actively collaborate. Tier 1 is selective, 8 to 12 partners total, and recruited personally.
- Everything in Community Partner
- Monthly 1:1 with Dave: your pipeline, your prospects, and joint LinkedIn lead development
- Priority intros from Dave's network
- Featured guest spot on the Leadstra interview series
- Higher referral velocity by design
How commissions work
Every product you refer carries a commission. One-time payouts on the Scan and Blueprint, recurring monthly income on the LeadstraOS subscriptions, and a Quick Start bonus for a fast first referral.
| Product | Commission | When paid |
|---|---|---|
| Marketing Scorecard | — | Free lead magnet |
| Strategy Scan | One-time | After delivery |
| Marketing Blueprint | One-time | After delivery |
| LeadstraOS Core | Recurring monthly | While the client is active |
| LeadstraOS Momentum | Recurring monthly | While the client is active |
| Quick Start Bonus | One-time bonus | First referral within 90 days of joining |
We share the full commission schedule, with exact amounts, in the Partner one-pager the moment you apply. Recurring commissions on the LeadstraOS subscriptions mean a handful of active referrals can build into steady monthly income.
The 6 Scenarios: your referral vocabulary
Partners are trained on these six patterns. When you see one in a client conversation, you know what to refer Leadstra for.
The Referral Black Hole
Happy clients exist. Referrals don't come. No system to ask, no infrastructure to receive.
The Stale Lead Flow
Leads come in. They sit. By the time anyone follows up, they've moved on.
The Quiet Brand
Great work, no visibility. The founder is the only marketing channel, and the founder is in delivery.
The Heavy Lift Pipeline
Every sale is a heavy lift. Wrong-fit clients drain the calendar while good-fit buyers stall for the information they need to decide.
The Founder Bottleneck
Every prospect, every close, every renewal needs the founder. Growth capped at the founder's calendar.
The Marketing Money Pit
Real money spent on marketing, with no way to trace any of it back to revenue. Every renewal is a guess.
Each Scenario maps to a specific Leadstra deliverable. Partners learn how to recognize them in plain conversation, no technical marketing language required.
What you get on Day 1
Every partner is provisioned the same way. The setup is done before your first monthly call.
Your own GHL sub-account
Pre-built with workflows, templates, pipelines, and referral submission form. 90 days free; extended on closed-deal performance.
Product one-pagers
Blueprint, Core, Momentum, and Strategy Scan, designed for forwarding to a prospect during a conversation.
The 6 Scenario Trigger Card
The plain-English phrases prospects say that map to each Scenario, with the corresponding referral recommendation.
Intro email and LinkedIn templates
Warm intro, cold-but-warm intro, follow-up. Editable. Designed to make introductions a 30-second action.
Training video library
Onboarding (~15 min), per-product walkthroughs (~10 min each), referral best practices, GHL sub-account walkthrough.
FTC disclosure guidance
Sample disclosure language for email, social, and LinkedIn. Required for participation.
Community portal access
Affiliate-only space for ongoing conversation between monthly calls. Past call recordings, leaderboard (opt-in), event calendar.
Calendar invite to the monthly group call
60 minutes. Light structure. Most of the time on actual peer connection-trading and idea exchange.
Who this is not for
Selectivity is part of how the program works. Acceptance is at Leadstra's discretion. The honest list of who we'll politely decline:
- If your primary clients are individual consumers or enterprise (over $100M revenue), Leadstra's products don't fit the people you serve.
- If you currently resell a competing marketing-automation platform without willingness to discuss exclusivity, there's a conflict we can't resolve.
- If you can't commit to attending 9 of 12 monthly calls per year, the community piece won't work for you.
- If your network of small business decision-makers is under 25 active relationships, the math doesn't support the time investment on either side.
- If FTC affiliate disclosure isn't something you're willing to do, we can't move forward.
Declined applications can re-apply. Many partners we work well with today started in a discussion that wasn't a fit the first time around.
The first meeting: what to expect
For accepted applicants, the first monthly call is the doorway. Sixty minutes. Light structure. Real connection-trading.
Bring two names
One or two specific people in your network, top of mind, not researched.
Intros + program walkthrough
How the community works, how referrals flow, how commission is tracked.
Peer connection-trading
Each partner names one specific intro they need. Others volunteer matches in real time.
Q&A and next steps
Open questions about the program, products, or positioning.
Frequently asked questions
The questions that come up most before partners apply.
Who can apply?
Independent professionals who actively serve small business owners, fractional executives, business coaches, consultants, advisors, brokers. You don't need a marketing background; you need a network of decision-makers who trust your judgment.
How are commissions tracked and paid?
Every referral flows through your GHL sub-account into Leadstra's pipeline. You see real-time status: New Referral → Discovery Set → Closed Won/Lost. Commissions paid monthly via the method you set during onboarding.
Do I need exclusivity?
No. You can refer to other marketing services. We'll flag potential conflicts during application review and discuss them openly. The exception is if you're actively reselling a competing marketing-automation platform without willingness to discuss exclusivity, that's a hard conflict.
What's the time commitment?
Tier 2: ~60 minutes per month for the group call. Tier 1: that plus a monthly 1:1 with Dave (~60 min). Beyond those, time you spend referring is your call.
What's the Quick Start Bonus?
For your first qualifying referral within 90 days of joining, you earn a one-time bonus on top of the standard commission. The exact amounts are in the Partner one-pager we share as soon as you apply.
What if my referral doesn't close?
Standard affiliate model, no commission on lost deals. You'll get a notification with the reason so you can refine future referrals.
Can I bring my own CRM?
Yes. The GHL sub-account is provided to make referral submission and tracking frictionless, but you're not required to use it for your own client work.
Apply to the Partner Program
Ten to fifteen minutes. Honest questions about your network and how you work. Five business days to a decision. If we're not a fit, we'll say so directly, and the door stays open.
Questions first? Email partners@leadstra.com.