The 30% Solution · Strategy Scan

A focused 90 minutes. A one-page report. The first move that matters most.

We take your Scorecard result deeper. Together we size the opportunity in your numbers, name the bottleneck binding your growth, and hand you a one-page report you can act on Monday morning.

Book the Scan — $497 → Have questions? Book a fit call

$497 today · Credited in full toward a Marketing Blueprint if you upgrade within 30 days · Full refund if the report doesn't give you a real next move.

A 90-MINUTE WORKING SESSION WITH DAVE ANDERSON

A quick context

First — what's "the 30%"?

10%

Shopping today

In a buying conversation right now. Most marketing chases this group hard.

30%

Your 30%

Already knows you, or could be brought into your world. Would buy when their moment comes — they just aren't shopping today.

60%

Won't buy

Out of market or wrong fit. Not the audience — no need to spend energy here.

Much of the revenue waiting for you sits inside that middle 30% — people who already know you and will buy when their moment comes. The Strategy Scan tells you how much of that revenue is in your business right now, and which of the six Scenarios is blocking it.

What it is

Not a sales call. Not a demo. A working session.

Ninety minutes one-on-one with Dave Anderson. We start with your Scorecard result, ask the sharpening questions the form can't, and do the math on your real lead volume, deal size, and close rate.

We name the bottleneck. We point at the first move. You leave with a one-page report that fits on a napkin and gives you something to act on this week.

What you get, exactly

Six concrete deliverables.

01 · DIAGNOSIS

Your primary Scenario, named

Which of the six Scenarios is binding your growth — confirmed against your specific business, not a generic result.

02 · THE MATH

The dollar size of your 30%

The revenue sitting in that middle 30%, calculated from your actual deal size, lead volume, and close rate. A number you can show your team.

03 · THE MOVE

The first thing to fix

Not a list of ten things. The one move that produces the most leverage in the next 90 days — sequenced and specific.

04 · THE REPORT

One-page PDF you can act on

Delivered within 48 hours. Short enough to hand to a team member. Specific enough to start work on Monday.

05 · FOLLOW-UP

30-minute follow-up call

Within 14 days. Bring questions, objections, or the result of trying the first move. We refine from there.

06 · CREDIT

$497 toward a Blueprint

If a full Marketing Blueprint is the right next step within 30 days, your $497 applies in full. No catch.

Who it's for

A fit check.

The Scan produces real value for owner-led businesses ready to act on a diagnosis. A straight read on who it's for, and who it isn't.

The Scan fits you if…

You run an owner-led business doing $500K–$5M in revenue
You've been in business at least three years
Your pipeline tends to track with how much time you spend on marketing
You've already spent on marketing and want clarity on what's working
You're ready to act on a diagnosis, not collect another opinion
You'd rather have a one-page report than a 50-page deck

It probably isn't right if…

You're under a year in and still finding product/market fit
You want a vendor to do all of it — this is diagnosis, not delivery
You're shopping for the cheapest possible answer
You aren't comfortable acting on an outside read of your business
You want a sales pitch — this is a working session

What happens in 90 minutes

The structure of the session.

0:00 – 0:30

Confirm the diagnosis

We walk through your Scorecard result, ask the questions the form can't, and confirm which Scenario is actually primary.

0:30 – 1:00

Size the opportunity

Real math on your specific numbers. We pull the cost of the bottleneck into dollars you can show your team.

1:00 – 1:30

Name the first move

Not a list. The one move that produces the most leverage in the next 90 days, specific to your situation.

+ 48 HRS

One-page report delivered

A clean, written, one-page PDF you can act on or hand to your team — plus a follow-up call within 14 days.

Who you'll work with

It's me. Dave.

Dave Anderson, CEO & Founder of Leadstra

Two decades building, scaling, and running small businesses. The kind of business owner who's been in the room when a launch worked, when it didn't, when a key hire walked, and when a system finally ran without me. I built Leadstra because I needed it myself.

The Strategy Scan is the work I'd want done on my own business. Sharp, fast, straight. Diagnosis before tactics. A number on the gap. A first move you can act on Monday morning — no pitch deck, no 50-page report nobody reads.

20+ YEARS · CEO / FOUNDER, LEADSTRA · INDIANAPOLIS, IN

The promise

Risk reversal, in plain English.

The guarantee

If the report doesn't give you a real next move, you get a full refund.

I'm staking the Scan on the deliverable. If the one-page report doesn't name your bottleneck clearly, size the opportunity in your numbers, and point at a first move you can act on — email me within 14 days and I'll refund the $497, no questions asked.

And if a Marketing Blueprint is the right next step within 30 days, your $497 applies in full. The Scan is the gateway, not a separate cost to recover.

— Dave

A one-page Strategy Scan report, fully anonymized

Questions

Straight answers.

Why 90 minutes? Why not 30 or 60?

Thirty isn't enough to confirm a diagnosis and produce something written. Sixty rushes the math. Ninety lets us do the work properly without padding. After three hundred-plus of these sessions, ninety is the right length.

What's the difference between a Scan and a Blueprint?

The Scan is a focused diagnosis: one Scenario, one math equation, one first move, one page. The Blueprint is the complete strategic build — customer avatars, brand archetype, competitor analysis, buying-journey mapping, and a full 90-day action plan across all nine sections. The Scan answers "what is the bottleneck." The Blueprint answers "what does the whole system look like." Most owners start with the Scan and decide on the Blueprint from there.

What if I haven't taken the Marketing Scorecard yet?

Take it before you book — it's free, ten minutes, no spam. The Scan starts from your Scorecard result and goes deeper. Without that baseline, we would spend the first thirty minutes recreating it instead of going past it.

Will you try to sell me LeadstraOS Momentum during the Scan?

No. The Scan is a diagnosis. At the end I will name the first move. If you can run it yourself or with your team, that is the right answer and I will say so. If it is something Leadstra is set up to build, I will tell you what that looks like and what it costs — you decide if and when. No pressure tactics inside the session. That isn't how the brand works.

What if I'm not a fit during the call?

If after the first fifteen minutes either of us thinks the Scan won't produce value, we stop and you get a refund. The Scan is built for owner-led businesses past the founding stage. If you are a different shape, we will name it early and not waste your time.

Can I bring a co-founder or my second-in-command?

Yes — I encourage it. Two pairs of ears beat one for the diagnosis, and the follow-through is easier when both decision-makers heard the same conversation. Keep it to two from your side; three or more turns a working session into a meeting.

How quickly can we schedule?

After purchase you get a calendar link. Most weeks have availability within seven business days.

What's the refund policy?

If the one-page report does not give you a real next move, email me within 14 days of the Scan and I refund the full $497. No friction, no questions.

Get the diagnosis. Get the first move.

Ninety minutes one-on-one. A one-page report inside 48 hours. The $497 credit waiting on you if a Blueprint is the right next step.

Book the Scan — $497 → Take the Scorecard first

Full refund if the report doesn't give you a real next move · $497 credited toward Blueprint within 30 days.