The book
The 30% Solution
Most businesses spend focus on those prospects ready to buy today. A significant number of those are not ready to say yes today, but will be in the future. They like what you offer, they just aren’t ready. And they will not sit through a pitch.
This book is how to stay useful to them until they are.
Who it is for
Firms with a strong reputation but not enough time to chase every lead.
You’ve spent the time and effort to build a client list. Referrals are a big part of your business. Finding new prospects is a big part of your job. Stop working harder and start building the systems that find, nurture, and deliver the best customers who just weren’t ready to say yes the first time.
What it covers
- The six patterns that show up when your system for business development is not optimized.
- How to stay in touch with relevant information rather than chasing.
- What to do with people who are interested but not ready to commit today.
Where should we send it?