‪(317) 268-8203‬ dta@leadstra.com

B2B Marketing Tips and Tricks: Strategies to Drive Results

B2B marketing can seem daunting, but with the right approach, you can simplify the process and achieve measurable success. Whether you’re aiming to attract new clients, nurture existing relationships, or establish your brand as an industry leader, these...

What Happened to My Chair?

What Happened to My Chair? The Gen X Guide to Career Satisfaction I admit, I never saw it coming. Growing old that is. I remember being too young to be taken seriously, then gaining some experience and looking sideways at my older colleagues who just didn’t seem to...

My Best Sales Line – Ever!

Have you ever had a sales manager or trainer tell you about A.B.C. – Always Be Closing? Old school organizations that believe in brute force sales still exist, but luckily most business developers realize closing a deal depends more on building a relationship than...

Time Is Money – Or Is It?

Chances are you’ve heard this statement in the workplace before. It is a cliché that too many bad bosses and business coaches use to create motivation. The other day, one of my team members noted that small business owners had two primary concerns: time and money....

How Do You Find New Customers?

Finding New Customers: Does Strategy Matter?An old sales coach of mine once said ‘You don’t have to like making cold calls, you just have to make them!’ For some old school sales pros, strategy is for losers. The key is activity, activity, and more...

The Challenge of Preconceived Notions

Everyone has a community of followers.  Some are active admirers.  Some are passive acquaintances.  Some are people we’ve met in the past and then lost touch.  Some are friends of friends.  But all share the common element of knowing us, me (or you). The natural...