‪(317) 268-8203‬ dta@leadstra.com

Did Superbowl Messaging Miss the Mark?

The 2014 Superbowl broadcast was widely anticipated to be a classic football contest.  In the end, it turned out to be a blowout – decided by halftime and sealed with the opening play of the third quarter.  But enough about football.  As iconic as the Superbowl...

Influencer, Thought Leader, or Rock Star?

I always wanted to be a Rock Star.  Surely it must be easy, right?  It seems so effortless, so much fun.  Riding on tour buses, playing guitar, partying all day and night.  Anyone can do that.  Right? And yet, while there are many ‘Rock Stars’ –...

3 Steps to Guaranteed Marketing Success

There are 3 very simple steps that lead to marketing success – every time, no exceptions.  If you follow these steps you will see sales growth without fail.  However, if you fail at any or all of these steps, your results will be inconsistent and unreliable.  Most...

SEO = Quit mumbling at strangers

So you think Search Engine Optimization (SEO) is the answer for growing your business to the next level?  Your marketing buddy told you that spending hours to pick out the right keywords would make your business explode, so how much time did that cost you?  I’ll...