Too often business owners focus on finding ANY customer rather than focusing on their BEST customer. That can result in time spent chasing clients that are too big, or too small. Ones who demand things that become a struggle to deliver. In the end the result is frustration rather than the satisfaction of a job well done.
Leadstra has developed a process to help you find your next BEST customer. We ask 4 Critical Questions designed to identify the ideal client profile, determine exactly how they fit your organization, then craft the products and marketing systems designed to find them, engage them, and turn them into raving fans.
Our 4 Critical Questions are:
- Who – who needs what it is you offer and can benefit from your unique capabilities?
- Why – why does what you do matter to your prospects and clients? See yourself through their eyes to unlock the true value of your business
- What – What do you offer to your prospects? Is it designed to let them engage with you easily?
- How – How do you take your business to market and effectively generate new opportunities with your ideal targets?
With the answers to these 4 questions you will become an ideal fit to your ideal target. The result is more opportunity, higher customer satisfaction, increased referrals, and a profitable business that is a joy to operate.