If You’re Not Podcasting, You’re Leaving Business on the Table
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What’s the Big Deal
Gone are the days where you could just put a product or service up and sell it. In today’s technology driven economy, you have to provide as much valuable content as possible to differentiate yourself from your competitors.
Branding yourself as the expert and as someone who is willing to give great content is absolutely crucial to gaining trust and converting sales.
That’s why adding podcasts to your marketing repertoire can be so powerful.
According to a research report done by Edison Research:
“Just in the American market alone, the percentage of people who have ever watched or listened to a podcast is 45%, up from 43% one year ago. This is approximately 70 million Americans.”
Another interesting statistic…
“Over 80% of podcast consumers, who responded to a survey, agreed that “when price and quality is equal,” they don’t mind purchasing products on the podcasts they regularly enjoy.”
Take a look at this one.
“90% of these respondents from the statistics above indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% reported purchasing behaviors, which indicates that they are receptive to the right message, in the right context.”
Do you see how powerful podcasts can be if done correctly?
Imagine how much traffic and sales you could be missing out on by not having your own podcast.
If you’re not doing podcasts you are missing out on this instant branding, and it’s really not hard to do once you understand some of the technical requirements.
Want the answers to the questions above and more?
GET OUR FREE SPECIAL REPORT: Anatomy of a Podcast.
What Others are Saying
Leadstra has helped me make my Podcast a reality. From initial strategy to weekly recording sessions, they help at every turn with friendly, effective support.
I’ve known Dave and the Leadstra team for years and they’ve helped us with video and other endeavors. We are excited to be working together on Podcasting and have seen some real success!